Advisory board

Our formal advisory board gathers a wealth of expertise and experience from engineering, research and development, sales, marketing and finance positions with telecoms operators and vendors, and shares a common interest and passion for the benefits of creating business simulations for informed decision making.

Andrew Bligh

Andrew has held a variety of senior finance positions at Motorola, Cisco and Xchanging, and is currently the Vice President of Finance, EMEA for Qlik Tech – a user-driven business intelligence software company. While he was the Finance Director for Cisco’s EMEA Telco and Service Provider business, Andrew helped re-introduce Cisco to STEM, as well as the Implied Logic business modelling methodology. He then carried that into a global role supporting the Cloud Infrastructure Telco team where it was used to help telco’s model and understand the economics of selling cloud services to their customers.

Andrew originally qualified as an electronics engineer before working as a Chartered Accountant with Ernst & Young in London. He moved to China with Motorola and then joined Cisco in Singapore, where he was responsible for the deals desk and channel partner activities. It is this unique combination of engineering, finance, international experience and insight gained from working with STEM that will enable him to help Implied Logic to grow and develop into the future.

“The first time we used STEM at Cisco, I realised how lost we were trying to manifest the economic benefits of a Layer 2 to 3 carrier Ethernet infrastructure road-map. In front of a room of about ten engineers, marketing, delivery and finance experts, Implied Logic rapidly altered our approach to building the model and we spent time discussing the real issues, as opposed to how to get Excel to work. The process that surrounds STEM is as important as the software itself. When used correctly together, the ability to rapidly generate a reliable model that illustrates the technical elements as well as market and financial benefits is extremely powerful. The first customer we shared this with immediately saw the benefits in terms of network planning, service deployment and business-case validation.”

Oscar González Soto

Oscar is collaborating with Implied Logic on the assessment of business-modelling requirements derived from the current ICT convergent markets, services and networks. He is actively working on various applications of STEM for emerging markets in association with the ITU-BD as a consultant for the Information Society development projects, and especially on techno-economic evaluations for deployment of broadband services and solutions.

He has been Director for Network Planning and Strategic Studies within Alcatel Paris following various activities on teletraffic modelling, quality of service evaluation, network planning tools development and business planning, before his current position as consultant on strategic planning. Oscar has participated in more than 60 international ICT projects and has used STEM since the initial versions, with emphasis on access solution comparisons, strategies for broadband deployment and migration towards NGN.

“From my experience, STEM may be considered as the most powerful and versatile tool for the business evaluations required by the current scenarios of very dynamic markets and technologies, saving an important amount of time in the ‘what-if’ analysis of many evolution alternatives.”

Michael Eaton

Michael has been active in the global telecommunications sector for over 30 years, having started on Telex systems as an engineering apprentice. Working for the UK Post Office (then BT) enabled him to experience national voice and data networks from the days when high speed data was 2400 bits per second. He is currently working on Cyber Security engagements with both the public sector and private sector from a recently established specialist unit at Bournemouth University. Prior to this he was Director of Networks & Collaboration for the Welsh Government; he holds the position of Policy Fellow alumnus at the University of Cambridge Centre for Science & Policy and is a Chartered Fellow of the British Computer Society.

He has worked in the private sector for 23 years, with a further 11 years in the public sector, covering a range of technologies and roles. He has held positions in R&D, product management, marketing, business development, government broadband and mobile policy, and market delivery. He has held both Executive Director and non-executive positions.

Michael has known the founder of Implied Logic for over 20 years and has engaged with him on the topic of business modelling and decision-support environments for complex network-based solutions.

Direct experience of working in start-ups (three so far), high tech corporate venturing and recent roles involving governance, risk and complexity in large scale national network collaborations has provided Michael with a range of experiences that create insight into new opportunities in technologies, people and organisations.

“I have seen the unique STEM tool develop over 20 years under the passionate technical, intellectual and business leadership of Robin to become a world class decision support tool, and am delighted to be able to continue my involvement with this evolution through this advisory position with Implied Logic.”

Andy Valdar

Andy Valdar has had a wide ranging career in telecommunications, covering network planning, international standardisation, training, marketing and product management, advising on the network and technical aspects of regulation, and developing network and technology strategy.

After 30 years working for BT, including three years on secondment to the United Nations in India, he joined University College London (UCL) in 1999 as a visiting professor directing part-time MSc programmes for BT managers. Andy is currently Director of the Telecommunications with Business Masters programme at UCL. He has authored two books on telecommunications and is actively involved in international conferences. He is a Director on the Institute of Telecommunications Professionals (ITP) main board and Chairman of the editorial board of the ITP Journal.

“I first became aware of the power of STEM in the early 1990s during my time as Head of Network Strategy at BT, where it was used to develop the network capital investment profile for the company’s five-year plan.”

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